A deep, delicious dip in the fountain of Coca-Cola history
By Mark Pendergrast
Softcover, 524 pages ($21.99 / Basic Books)
You may never swallow one particular brand of soda pop quite so casually again after reading the juicy details in this revised and expanded third edition, which brings the controversial 127-year history of the Coca-Cola company to life with zesty detail—and paints a picture of the present that finds once-rival soft drink brands united on the defensive as culprits in America’s obesity epidemic.
—Neil Pond, American Profile Magazine