Commercial Appeal

Long-ago ads reveal America during changing times

All American Ads of the 40s

All-American Ads of the 40s

By Jim Heimann & W.R. Wilkerson III

Hardcover, 704 pages

$39.99 (Taschen)

 

Packed with thousands of vintage reproductions of products and services of every sort from magazines and catalogs, this lavishly illustrated, oversized volume is a retro-packed museum of the dreams, fads and fears of a nation entering, then emerging from World War II and reveling in a patriotism, pride, prosperity and technological know-how. Sit back, crack it open anywhere, and bask in the long-ago glow of a nation coming to terms with changing times—and feeding, and feeding on, its own growing appetite for commercialism.

 

—Neil Pond, American Profile Magazine

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