Long-ago ads reveal America during changing times
All-American Ads of the 40s
By Jim Heimann & W.R. Wilkerson III
Hardcover, 704 pages
Packed with thousands of vintage reproductions of products and services of every sort from magazines and catalogs, this lavishly illustrated, oversized volume is a retro-packed museum of the dreams, fads and fears of a nation entering, then emerging from World War II and reveling in a patriotism, pride, prosperity and technological know-how. Sit back, crack it open anywhere, and bask in the long-ago glow of a nation coming to terms with changing times—and feeding, and feeding on, its own growing appetite for commercialism.
—Neil Pond, American Profile Magazine